Posts

Guest Blogging: A Valuable Off-page SEO Tactic

By Larissa Usher
Image
Image adapted from Google Images, 2022 Off-page SEO is tactics on another site or platform to help search engines and visitors better understand a website’s content while maximizing the website’s authority, credibility, and relevance (Varagouli, 2022). Off-page SEO happens “behind the scenes” and is key to boosting visibility and traffic. Previously, marketers have used the terms “off-page SEO” and “link building” interchangeably, but there are many other tactics, such as guest blogging, content marketing, and social media (Varagouli, 2022). Guest blogging is a tactic that marketers heavily debate if it is worth the time or a waste of time to improve off-page SEO. Exploring Guest Blogging Basics Guest Blogging is publishing an article on someone else’s website. Plenty of websites allow users to submit articles to be considered as guest posts. It’s easy to find bloggers who accept guest posts through social media or a simple Google Search. Most blogs have guidelines for their guest post...
3 comments
Read more

Analyzing Princess Polly’s Web Analytics and SEO Strategy

By Larissa Usher
Image
Image #1 Princess Polly Homepage adpated from Princess Polly, 2022 Princess Polly is a popular fashion e-commerce retailer “dedicated to on-trend, sustainable fashion accessible to everyone” (Princess Polly, 2022, para. 1).  I’ve been purchasing clothing from this brand for a few years now; I first found the brand by browsing on Instagram. The online store started in Gold Coast, Australia, in 2010 and has since opened a second office in West Hollywood (Princess Polly, 2022).  This company was a start-up that began out of a beachside apartment with the vision of giving girls around the world “the latest trends in fashion, street style, and pop culture” (Princess Polly, 2022, para. 2). The brand’s website has 2.8 million visits and 1.8 million unique visitors (SEMrush, 2022). The page has a bounce rate of 43.5%, while the average visit duration is 9 minutes and 26 seconds, with 4.09 pages per visit (SEMrush, 2022).  How Princess Polly Monitors Visitor Traffic and ...
Post a Comment
Read more

My Experience Using SEMrush: Explaining the Platform, Thoughts, & More

By Larissa Usher
Image
Image#1: SEMrush Logo Adapted from SEMrush, 2022  What is SEMrush?  SEMrush is an all-in-one marketing platform that makes businesses visible online while providing tools to measure, improve, and report on SEO, content marketing, competitor research, pay-per-click (PPC), and social media marketing (SEMrush, 2022). SEMrush provides additional features that help improve and track content, access position tracking, analyze backlinks, and more. In addition, it provides insight into your site's performance and gives the necessary tools to optimize content and fix errors within the website. SEMrush has several different options; the first plan starts at $119.95 per month (SEMrush, 2022). Users can make a free account, but it is constrained. A free trial period can be used to test a plan before purchasing a membership. In addition, users can connect their Google Analytics and Google Data Studio accounts to their SEMrush accounts.  Benefits of SEMrush While there are many benefi...
2 comments
Read more

Too Many Social Media Platforms to Choose From? Here's What to Consider

By Larissa Usher
Image
Many social media platforms are available for marketers; as new platforms like TikTok begin to rise in popularity, marketers should invest their efforts into platforms appropriate for the brand’s needs. These various social platforms can help brands achieve several different goals. For example, Google Ads is ideal for users who have a high intent to purchase, whereas Facebook Ads can help build brand awareness and retarget previous consumers. Kim Kardashian and celebrities make launching your brand on social media look easy! Celebrities and influencers can announce their new brand via their personal Instagram and gain massive followings on various platforms for their new business account. Kim Kardashian recently did this for her new skincare company SKKN, which has gained almost 100,000 Instagram followers within twelve hours of her posting the announcement (Instagram, 2022).  We, regular marketers, do not have the same power online as celebrities do with their fanbase. ...
Post a Comment
Read more